Zoos Victoria has partnered with renowned hospitality leader Levy Australia to deliver a new era of hospitality across Melbourne Zoo and Werribee Open Range Zoo.
Bringing together world-class hospitality, data-led insights, new food and beverage offerings, enhanced retail experiences and events, Levy will help shape a new chapter of hospitality across the zoos. The partnership will create memorable moments for guests while supporting Zoos Victoria's critical work in conservation, sustainability and community engagement.
Together, Levy and Zoos Victoria will create experiences designed around the needs of guests, delivering more personalised, engaging and sustainable moments throughout every visit.
As a visionary venue partner, Levy is known for creating hospitality experiences that are deeply connected to the character and story of each destination. A key focus of the partnership will be understanding and responding to the evolving needs of visitors. Leveraging insights from E15, Levy’s specialist analytics and insights team, the organisations will use data-driven decision making to better understand guest behaviours, preferences and expectations, helping shape experiences that resonate with members, families, school groups, local visitors and tourists alike.
The partnership also marks a return to Levy's global roots. One of the company's earliest hospitality partnerships was with Chicago's Lincoln Park Zoo, the start of a legacy that now spans zoos, cultural institutions and attractions around the world.
Damon Grundy, General Manager of Levy Australia, said the partnership represents an exciting opportunity to combine hospitality innovation with a shared purpose.
"Zoos Victoria is one of Australia’s most respected conservation organisations and we’re excited to begin this partnership.
By combining Levy’s expertise in guest experience, data-driven insights and sustainability with Zoos Victoria’s deep understanding of its visitors and members, we have an opportunity to create experiences that are meaningful and aligned to Zoos Victoria’s conservation mission."
Robyn Grattidge, Business Development Director at Zoos Victoria, is equally looking forward to their new chapter with Levy. She says, "Levy’s track record of creating exceptional hospitality experiences makes them a natural partner for us. We look forward to working together to create memorable experiences that complement and enhance the attractions and wildlife encounters visitors already know and love."
Sustainability will also sit at the heart of the partnership, bringing together Zoos Victoria's leadership in conservation with Levy's commitment to planet forward hospitality. Through initiatives focused on sustainable sourcing, seasonal menus, waste reduction and environmentally conscious operations, the partnership will support positive outcomes for both guests and the planet.
Over the coming months, Levy and Zoos Victoria will work together to:
Create innovative food, beverage and retail experiences that reflect evolving guest expectations.
Use guest insights and analytics to better understand visitor behaviours and help shape more personalised experiences.
Advance sustainability initiatives that support Zoos Victoria’s conservation and environmental objectives.
Invest in hospitality facilities, amenities and event offerings across the zoos to enhance the overall visitor experience.
The partnership brings together Zoos Victoria's leadership in conservation and visitor engagement, with Levy's expertise in delivering hospitality across major entertainment, sporting and cultural destinations. Together, the organisations share a commitment to creating memorable guest experiences while supporting the long-term vision for Victoria's leading wildlife attractions.
About Zoos Victoria
Zoos Victoria is a world-leading conservation organisation dedicated to fighting wildlife extinction. Through Melbourne Zoo, Werribee Open Range Zoo, Healesville Sanctuary and Kyabram Fauna Park, Zoos Victoria welcomes millions of visitors each year. Home to thousands of animals from across Australia and around the world, Zoos Victoria inspires people to connect with wildlife and take action for a future where humans and wildlife thrive together. Learn more here.
About Levy
The Experience Specialists behind the hospitality success of the Australian Open and Melbourne Park, Levy is recognised as a leader in sports, entertainment and cultural venue hospitality. Its global portfolio includes iconic destinations such as Memphis Zoo, Tottenham Stadium, Coachella and Aviva Stadium, alongside some of the world's most celebrated venues and events. Combining global innovation with deep local expertise, Levy Australia creates hospitality experiences that bring people together and leave a lasting impression.
